Lots of people talking about dopamine as the reward "drug" but few seem to understand that the very anticipation of a thing releases dopamine. You get some dopa

Lots of people talking about dopamine as the reward "drug" but few seem to understand that the very anticipation of a thing releases dopamine. You get some dopamine just thinking about opening a tab to that site, not just from following through on it. The anticipation of the next good video/pic/post can be what keeps you scrolling/browsing.