Well, it's of course a marketing term, so I don't think it really needs to mean much. In videogames sometimes the AI skill is adaptive in very simple terms, e.

Well, it's of course a marketing term, so I don't think it really needs to mean much. In videogames sometimes the AI skill is adaptive in very simple terms, e.g. reaction times or see/aiming range or chance of hit are increased or lowered to keep the game engaging.