Ours are all stored and managed in the CMS/DAM we use, which happens to be Adobe Experience Manager. When the email service renders an email, it calls the CMS e

Ours are all stored and managed in the CMS/DAM we use, which happens to be Adobe Experience Manager. When the email service renders an email, it calls the CMS endpoint which returns the html with handlebars style template placeholders. That endpoint is heavily cached so not too worried about the mail service hammering it. Staff get to format the email in a graphical editor they’re familiar with that handles revisions etc, and we don’t need to manually import templates.