For many things, yes. Local plumbers will often get most of their work via word-of-mouth, for which doing good work is necessary. In which case, being terrible

For many things, yes. Local plumbers will often get most of their work via word-of-mouth, for which doing good work is necessary. In which case, being terrible at marketing to me signals that your work is good enough to stay busy without trying. Note, there is absolutely nothing scientific about this claim of mine. Just a made up heuristic that seems plausible to me.