34 ms·
Every Bolt they sold was losing them money. Like literally making significant negative money. Its simply impossible for them to scale up the Bolt as is. Their
by panick21_ 3y ago
Every Bolt they sold was losing them money. Like literally making significant negative money.
Its simply impossible for them to scale up the Bolt as is.
Their plan was to rebase the Bolt onto the Ultium platform, but with all the issues they had on that platform, they weren't able to do it.
If it was on Ultium then maybe they could not lose money on it.
- acdha 3y agoThat’s a separate issue: the point was that there’s demand at normal price points, less so in the higher-end ranges they targeted. Most of the commonly cited reasons for the low 1-2% margins were things like battery plants where startup costs are high but will not be a problem when they resolve yield issues.
- panick21_ 3y agoThe problem is at 'normal price points' you can't make the profit. The battery alone is so expensive, even at good yield, that it a huge part of the cars cost.