For the big players, the Jevons paradox might be even stronger. (https://en.wikipedia.org/wiki/Jevons_paradox https://en.wikipedia.org/wiki/Jevons_paradox) Maki

For the big players, the Jevons paradox might be even stronger. (https://en.wikipedia.org/wiki/Jevons_paradox https://en.wikipedia.org/wiki/Jevons_paradox) Making their services more efficient financially might make them more accessible for things that previously wouldn't be interesting to run in the cloud. That could make them a lot more money eventually. IPv4 is not for free and it is a limited resource - that is a recipe for rising costs and missed opportunity.