Yes, but lot of people on the planet don't need, care or want the whole Apple ecosystem, most people just want "A phone" to surf the web, take photos and run ba

Yes, but lot of people on the planet don't need, care or want the whole Apple ecosystem, most people just want "A phone" to surf the web, take photos and run basic apps like Twitter, Instagram, WhatsApp and that's it. And for that purpose, expensive iPhones and cheap Androids are relatively interchangeable commodity items since they all can run the same apps. Yes, iPhones will have less spy/bloatware, take better pictures, run apps a bit smoother and faster, but not 2-4 times better, and most people won't care or notice unless they compare and review both side by side which almost nobody does, most just impulse buy based on sales price, marketing, brand/platform familiarity or simply just on network effects (if my family or friends have iPhone I'll also get an iPhone). Apple's biggest cash-cow is the network effect and lock-in of their well oiled ecosystem, but if the EU will force them to open it up to competitors, then their charade could fall apart, hence why they'll fight the EU as long as possible to maintain it.