Well, when you read about German carmakers (BMW, Mercedes, Volkswagen, Porsche, ...) they have very similar challenges than Apple. They also have declining sale

Well, when you read about German carmakers (BMW, Mercedes, Volkswagen, Porsche, ...) they have very similar challenges than Apple. They also have declining sales. And their behavior and situation is very similar to Apple: - You have in many places reputation based lock-in into high-price products - You have a competition which for a lower price offers a same functionality, reasonable quality product. - There are unreasonable argumentation on why to stay on the high-reputation product. - You have a vendor who uses every possible trick to keep competition away from their markets - They have post covid, post inflation no longer customers who can afford their products - ...