4 ms·

People still buy BMWs even though a Ford Focus is available.

• Rinzler89 3y ago
  Sure, but I was talking from the perspective of someone who's budget is closer to a Focus than a BMW. If you can't afford a BMW, a Focus will stil get you from A to B just as fast considering legal speed limits, so then the BMW is no longer a necessity for those who need a car but more of a "want".
  • bwb 3y ago
    Totally, each will get you from A to B, but there is a reason most people don't buy a Ford Focus. Phones are the same, the response was asking why people buy Apple, I was just explaining there are loads of human reasons why people go for the premium option.
• oaiey 3y ago
  Well, when you read about German carmakers (BMW, Mercedes, Volkswagen, Porsche, ...) they have very similar challenges than Apple. They also have declining sales. And their behavior and situation is very similar to Apple: - You have in many places reputation based lock-in into high-price products - You have a competition which for a lower price offers a same functionality, reasonable quality product. - There are unreasonable argumentation on why to stay on the high-reputation product. - You have a vendor who uses every possible trick to keep competition away from their markets - They have post covid, post inflation no longer customers who can afford their products - ...