All hard technology problems end up being people problems. The hard part about modern data which this article doesn't really get at (but also isn't directly ad

All hard technology problems end up being people problems. The hard part about modern data which this article doesn't really get at (but also isn't directly addressing) is that you have tight coupling of the destination and the application database API (Database schema), and by conventional standards absolutely massive response payloads (GB instead of kb). Any web API can quickly get to the same point if you're trying to get very specific data on the entirety of the backing data store.