There is nothing wrong with #LowHangingFruits. They can be just as good as harder-to-get fruits, and one would be silly not go for them first. And it's not jus

There is nothing wrong with #LowHangingFruits. They can be just as good as harder-to-get fruits, and one would be silly not go for them first. And it's not just social media that's low-hanging in the Valley -- that'd be an oversimplification. It's also the plethora of in-your-face B2B and B2C opportunities, thanks to the pervasive connectivity of business and individuals (which unlike the 90s is very real this time). If you walk around America visiting businesses and industries you get a sense of how rudimentary most processes are, and how amenable they are to software automation. Companies like Square and OpenTable are examples of non-social ventures that are disrupting markets. Of course it's not science, but who cares? They are innovating and disrupting just the same. I say go build your apps, whether social, B2B, etc. Find those low-hanging opportunities first. All signals say Go: connectivity is increasing; devices are selling like bananas; software companies are making real revenue; and most opportunities are yet to be exploited. And in parallel to all that let the government/large risk takers support more pie-in-the-sky ideas, and when the opportunities are depleted let's refocus and aim higher. But there's nothing wrong with enjoying a delicious fruit without having to climb trees.