To me, Facebook's social network is extremely overvalued. When I search on Google, they are getting first party accounts of subject which interest me, which tu

To me, Facebook's social network is extremely overvalued. When I search on Google, they are getting first party accounts of subject which interest me, which turn out to be pretty good in the ad space. When I (or my friends) post on Facebook, Facebook gets my demographics, but I am more likely to talk about friends or family than try to find a product or a domain of knowledge. Ads work better when I know a lot of specific things about you. As much as people post on Facebook, I have a hard time believing that Facebook knows much more about people than some locations and general demographics. And this is why Google+ is so maddening. They have no clue how to build a social network and they aren't even trying. The people who use it are mostly techies who use it as their third social network after Facebook and Twitter. Circles was a neat idea, but wasn't promoted sufficiently. The vast majority of the time I personally use Google+, it's for the hangouts, which are great. But even that part of the site is fragmented. There's hangouts (which has the most features), and hangouts with extras (which doesn't, but you can name a hangout and keep a static link). Meh. The state of social networking is very much up in the air right now. Seems to me that there's a lot of value being wasted by not appreciating what people actually want, and turning that into value.