I think making use of the social media for your business is not so much about placing advertisements in these media. I think it is more about being available fo

I think making use of the social media for your business is not so much about placing advertisements in these media. I think it is more about being available for engagement with your clients in these media. Being there in whatever their preferred media of communication happens to be - twitter, facebook, email, phone, a chat on the website. I love getting my verizon support on twitter rather than on phone.