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I suppose, like everything in life, there is no "one size fits all" solution to advertising. Just because FB works for someone, it doesn't mean it'll work for
by vijayr 14y ago
I suppose, like everything in life, there is no "one size fits all" solution to advertising. Just because FB works for someone, it doesn't mean it'll work for everyone else (same for Google, Twitter etc) and vice versa.
I wish there was a site, that had a list of online advertising success stories, and what strategies worked in each case. So if I am a 150 year old packaging business, I can simply look up businesses similar to mine, and see what kind of advertising worked for them. Of course, there is still no guarantee that it will work for me, but chances are a bit higher than blindly going to FB.
- jakejake 14y agoOnly problem is that sites like google that use a bidding system for ad placement - those small businesses don't want your competition there raising the CPM prices. So they may not be likely to share the places where they have a good ad return!
- tlianza 14y agoThis would be great but is, unfortunately, naive. These are exactly the kind of learnings that businesses benefit from by keeping private. Sharing these tips with your competitors, especially in a scenario like this where you'd literally drive up the prices of your own ads, doesn't make much sense.
- Silhouette 14y agoJust because FB works for someone, it doesn't mean it'll work for everyone else To me, the question right now is whether Facebook works for anyone. I'm genuinely interested, because I've seen media-reported stories of many different kinds and sizes of organisations experimenting with advertising with Facebook, and I honestly can't recall a single one that had a happy ending. I realise that, as they say, the plural of anecdote is not data, but anecdotes can certainly suggest a pattern worth investigating.