LLMs are just a red herring. All the way back in 2004 Digg was started with the premise of "there is too much content on the web, lets make a way for users to c

LLMs are just a red herring. All the way back in 2004 Digg was started with the premise of "there is too much content on the web, lets make a way for users to collaboratively find the good stuff". Variations of this is how most content is consumed today. People still google stuff, but a lot of traffic is driven by successful posts on Facebook, LinkedIn, Twitter, Reddit, or even niche sites like HN, because they serve as a filter for quality content. The real issue isn't that LLMs make it much easier to generate garbage content, it's that the filter mechanisms we have used for two decades are all failing, and have been massively degrading for a decade now. Just like google is dominated by SEO spam, most of the platforms I mentioned above are overrun by bots and click farms. Upvotes, hearts and reshares can be bought for pennies. Or just buy a preprogrammed bot that posts "subtle" hints to your Onlyfans everywhere. Of course on an individual level there are strategies to avoid that content. And those won't really be changed by LLMs