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I've always liked Basecamp's view on whales vs minnows: https://basecamp.com/small https://basecamp.com/small https://www.inc.com/magazine/201606/jason-fried/

• alephnerd 3y ago
  Basecamp is a Productivity SaaS. The expected margins, pricing among peers, and GTM is entirely different from the Enterprise SaaS space. It's the kind of product that is priced to be within an EM's or PM's discretionary budget for productivity tools, or out of pocket. The strategy used to build a Basecamp and Notion is entirely different from the strategy needed to build a Kong or Noname, as the buyers are entirely different.