I worked at a SaaS company that did a fairly significant price hike that priced out the smaller guys. They did the math beforehand: something like 90% of our s

I worked at a SaaS company that did a fairly significant price hike that priced out the smaller guys. They did the math beforehand: something like 90% of our support budget went to companies that were contributing 5% of our revenue. Why not focus on the larger contracts that return much higher margins, and eliminate that high support burden that came with the smaller contracts?