To extend your analogy further. When you measure the return on investment for minnows vs whales, you realize that your time is worth more when you focus on the

To extend your analogy further. When you measure the return on investment for minnows vs whales, you realize that your time is worth more when you focus on the whales. So you end up diverting 100% resources to the whale operation out of your fiduciary duty towards your shareholders (you are a business at the end of the day). Were this a private operation, they may be more leeway in terms of striking that balance between profitability and social responsibility. A good example of that is Patagonia (the outdoor apparel company).