#7 Is usually not so black and white. This is most difficult when the buying product is already in-house and you are looking to replace it or add new functiona

#7 Is usually not so black and white. This is most difficult when the buying product is already in-house and you are looking to replace it or add new functionality. The problem I have with #7 is the ROI on build vs buy. And, at what point do you determine this? First, buying a product with very high integration cost is still "building". So I need developer time for integration, time that they could spend on something else or the product itself. Hopefully this would come out during a POC integration, but then we still need developer time to execute.