There is also conflict of interests. Google profits from directing you to content farms, as there will be more ads there. Oh no we earn more money by producing

There is also conflict of interests. Google profits from directing you to content farms, as there will be more ads there. Oh no we earn more money by producing worse product! It would only change if openai disrupted the search monopoly. Even then we would end up in another monopoly and enshittification cycle continues