"Will people continue to use the Mobli API once this hackathon is over? ... Will anyone build anything meaningful on Mobli that lives on for more than a week or

"Will people continue to use the Mobli API once this hackathon is over? ... Will anyone build anything meaningful on Mobli that lives on for more than a week or two? I guess the real question is whether developers can be bought off to build at hackathons and if this is a worthwhile route for companies to take or just a waste of money?" That's a good question, but I feel that there's more ways to measure the value in having a hackathon than just whether developers will continue to use the platform afterwards. Having real people try to make actual applications out of your platform and be creative with it could lead to greater innovation within the company when the powers that be see some of the interesting ways it can be used. Plus, having a hackathon can be great dev karma and raise your profile in the hacker community and the wider community.