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"Likes" are almost as meaningless as karma is on reddit. Especially as there is no dislikes. What do 30, 1000 or 10000 likes tell about your company ? At what

"Likes" are almost as meaningless as karma is on reddit. Especially as there is no dislikes. What do 30, 1000 or 10000 likes tell about your company ? At what point do they measure success ?

dasil003 14y ago
Well, in the case of one partner of my startup, it tells you that the KPI for a given marketing campaign is number of likes added, and some companies are willing to pay out the nose to get them.
rehack 14y ago
I think, if as a business you have not bought your likes, then they do imply something. For example, some of our competitors have around 10 times to 50 times the likes as us. But the difference in reactions to a post we might make is no where as much - they could be just 1.5 times to 2 times or even less. Also, businesses indulging in purchasing likes, to showcase their fan base(really?) has perhaps contributed a lot to FB Ad purchase so far. So the past year or so, can be called the 'like' wave of FB/Social. The future is interesting!
notatoad 14y ago
i don't use facebook so correct me if i'm wrong, but doesn't liking a page have a similar effect to following on twitter, in that people who have liked your page will see your updates in their feed? the number of people who like you is irrelevant maybe, but if they're all subscribed to your marketing updates that's not nothing.
- citricsquid 14y ago
  theoretically yes, but in reality it isn't that simple. Through Facebook insights I can see that for a post we made last week (to the page with 100k likes that I mentioned above) was shown in the timelines of 20,000 people and was "engaged" by just under 400 (this means they either "liked", clicked the link or shared or commented on it). So while it isn't "nothing" it's substantially less than you would expected.
  - DanI-S 14y ago
    Put another way, you got 400 customer interactions for free, many resulting in additional sharing of your content. Isn't that worth something in a world where an Adwords clickthrough can cost $10+?
    - watmough 14y ago
      All the sharing in the world isn't worth anything if people don't actually buy.

"Likes" are almost as meaningless as karma is on reddit. Especially as there is no dislikes. What do 30, 1000 or 10000 likes tell about your company ? At what point do they measure success ?

dasil003 14y ago

Well, in the case of one partner of my startup, it tells you that the KPI for a given marketing campaign is number of likes added, and some companies are willing to pay out the nose to get them.

rehack 14y ago

I think, if as a business you have not bought your likes, then they do imply something. For example, some of our competitors have around 10 times to 50 times the likes as us. But the difference in reactions to a post we might make is no where as much - they could be just 1.5 times to 2 times or even less. Also, businesses indulging in purchasing likes, to showcase their fan base(really?) has perhaps contributed a lot to FB Ad purchase so far. So the past year or so, can be called the 'like' wave of FB/Social. The future is interesting!

notatoad 14y ago

i don't use facebook so correct me if i'm wrong, but doesn't liking a page have a similar effect to following on twitter, in that people who have liked your page will see your updates in their feed? the number of people who like you is irrelevant maybe, but if they're all subscribed to your marketing updates that's not nothing.

citricsquid 14y ago
theoretically yes, but in reality it isn't that simple. Through Facebook insights I can see that for a post we made last week (to the page with 100k likes that I mentioned above) was shown in the timelines of 20,000 people and was "engaged" by just under 400 (this means they either "liked", clicked the link or shared or commented on it). So while it isn't "nothing" it's substantially less than you would expected.
- DanI-S 14y ago
  Put another way, you got 400 customer interactions for free, many resulting in additional sharing of your content. Isn't that worth something in a world where an Adwords clickthrough can cost $10+?
  - watmough 14y ago
    All the sharing in the world isn't worth anything if people don't actually buy.