"Time to look at the number of our own website visits clicked through from the Facebook pages. Result? Two! €160 quid for two clicks, each of whom looked at two

"Time to look at the number of our own website visits clicked through from the Facebook pages. Result? Two! €160 quid for two clicks, each of whom looked at two site pages." If your wanted end result is for people to check our your website, use fb ads to link people to your website. Better yet, you can use a page post link ad that displays both your fanpage (with a "Like this page" button) and the link to your external site, with a thumbnail.