3 ms·

> Grown-Ups Are Now a Gold Mine They always were.

• pimlottc 3y ago
  The full title is "$850 Millennium Falcons and $680 Titanics: Grown-Ups Are Now a Gold Mine /for Lego/" (emphasis added). It's a notable shift for a company that has traditionally targeted children.
  • creer 3y ago
    If anything, it's surprising that it took them so long. They noticed fairly suddenly and recently. By contrast, let's say plastic scale model companies have had adult-oriented models for a long time. Adult oriented by their theme, complexity and display-orientation.
  • tekla 3y ago
    The adults ARE children.