> It [Firefox] was quick, it was simple, it was much more standard-compliant, and absolutely none of that mattered. > > No, Firefox really got a foothold beca

> It [Firefox] was quick, it was simple, it was much more standard-compliant, and absolutely none of that mattered. > > No, Firefox really got a foothold because it had tabs. The article doesn't mention it but at this time, equally attractive along with tabs, was the pop-up blocker! Truly the first ad-blocker like thing. And it was awesome too :).