Reading this article and giving it some thought, gives me a small "aha" moment. Many people have compared FB Ads to TV Ads. Below are two specifics, I think, th

Reading this article and giving it some thought, gives me a small "aha" moment. Many people have compared FB Ads to TV Ads. Below are two specifics, I think, that will apply to FB Ads in that context: 1. TV had that kind of control as to interrupt people and give them no choice. But despite that they have to fight against people switching channels, as soon as an Ad appears on one. The difference in case of FB is that one can easily choose to ignore the Ads. As you and me do. (Is it to fight that ignoring of the Ads, that on several occasions it is laced with a mild sexual overtone, at least the way the picture looks?) 2. By extension, of the TV Ad anology, FB Ads are for big brands. Meaning CPC is irrelevant, but big brands compete to be just visible to people, by just being there on the RHS. (This one I have not read anywhere so far. But surely it can't be only me who has thought of it)