Also I think there is a big of a general problem with how people approach internet marketing and that is as a result of hype. In the real world, there's a diff

Also I think there is a big of a general problem with how people approach internet marketing and that is as a result of hype. In the real world, there's a difference between promotion and advertising. You promote first and advertise once people know who you are. Then you run well-targetted advertisements aimed at the audience you want to reach. It's easy to forget that on the internet. Often times people omit the low-cost promotional tools and run straight to the advertising. That's a big mistake in most cases. I say: 1) Set up a Facebook page for your business 2) Learn to blog 3) When you are ready to try an ad campaign put a lot of legwork into it. Also look into site-specific advertisements for sites in related territory, etc. Advertising is hard to get right. It always is. I would agree it's not an indictment against Facebook. It is an indictment of the hype of internet advertising though.