I don't think it is unethical to make more of an effort to persuade happy users to leave a review. In fact, I find the "send love" option quite brilliant. What

I don't think it is unethical to make more of an effort to persuade happy users to leave a review. In fact, I find the "send love" option quite brilliant. What I do find a bit appalling is outright tricking the user to think they are leaving a review to help other users make an educated decision on whether to download/purchase this app using a faux review form that leads nowhere, as in the last example. This is deceptive and in in a way it's almost comparable to phishing. I think that "posing as an official Apple feedback channel with the intention to censor bad reviews" would be a pretty natural addition to Apple's Terms & Conditions.