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This is what happens when business owners don't educate themselves before venturing into social marketing. Facebook is not a one stop marketing shop. It won't
by nhangen 14y ago
This is what happens when business owners don't educate themselves before venturing into social marketing.
Facebook is not a one stop marketing shop. It won't light a fire under a business unless a) that business is worthy of the fire b) that marketer is very proficient.
It sounds like neither a nor b were satisfied in this case.
Were the owner to spend more time educating his or herself on social marketing, I feel they would have received better results.
- talmand 14y agoIt does seem he did some research, how much is unknown. I'm curious, at what level of education must one have to successfully advertise on Facebook? Because if it's a serious learning curve then that's a problem for Facebook to solve if it wants more advertising dollars.
- billpatrianakos 14y agoTrue but most businesses are small business without the time or resources to really do the research. Every unemployed twenty-something is now becoming a "Social Media Marketer" and telling small business owners they have to get on Facebook to boost sales. Along with that every business blog promotes Facebook and Twitter as excellent ways to boost business despite the fact that it only works for certain types of businesses and even then those that it works for need to do a lot of homework before they get the promised results. I don't blame any business for a lack of success on Facebook. I blame everyone promoting it as a business booster. When the whole world is screaming that you've got to get on Facebook you can't blame a small business owner for believing it.
- nhangen 14y agoHow can you not blame the business? If you are big enough to start a business, you should be big enough to run it right. That means doing research before entering a marketing channel.