I think we'll end up seeing a few more of these stories before we get sick of the trend and bury them. Facebook's only real profit driver at the moment is adve

I think we'll end up seeing a few more of these stories before we get sick of the trend and bury them. Facebook's only real profit driver at the moment is advertising to it's captive user base, however the ad's aren't that good to start with. It feels half hearted like they've gone, 'hey we'll stick some ad's....there', that's great they're all in one place at the right where I can ignore them. I think a lot of people will start revising how much money they want to spend in terms of advertising and pull back from the least effective, which could very well be Facebook. (interesting side note, the most effective corporate Twitter accounts I've found are the ones that don't bother trying to sell the product every 10 minutes, see Betfair Poker and Waterstones UK for good examples).