The California law is particularly strong and had a huge impact. The other big factor is the threat of new FCC rules, state laws, or federal law. As long as ne

The California law is particularly strong and had a huge impact. The other big factor is the threat of new FCC rules, state laws, or federal law. As long as net neutrality advocates can pose a credible threat of passing rules that, from the ISP's point of view, are more restrictive than the status quo, ISPs have to think twice before engaging in what John Oliver famously called "cable company f*ckery".