It is really small compared to the iron-hulled sailing cargo ships of the beginning of the last century. I can't find any information on the construction, but i

It is really small compared to the iron-hulled sailing cargo ships of the beginning of the last century. I can't find any information on the construction, but it seems like a converted pleasure vessel. Seems like a smart fit for their products. But feels more like good marketing than any kind of shipping innovation.