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I can't believe the answer to environmentally friendly wine and chocolate in New York, at least for the size of the market, is really to innovate on how to ship

by OJFord 3y ago

I can't believe the answer to environmentally friendly wine and chocolate in New York, at least for the size of the market, is really to innovate on how to ship it from France..?! The coffee and cacao is presumably making its second Atlantic crossing too. And wait, coffee? What are they doing, just roasting it in France? And then it's at minimum 18 days stale by the time you buy it? That's not a premium good at all, and much less environmentally friendly than if it came directly from South America, roasted in New York or wherever. But then I guess you can't label it 'French Roast' or something stupid.

npongratz 3y ago
Confirmed in TFA: > The sailboat will also restock its coffee and cacao supply on its journey through the Caribbean. That supply is then brought back across the sea to France, where the coffee is roasted, and fine chocolates are produced. So, the commodities are taken from the Caribbean region, to France, and back across the Atlantic to NYC.
- arwineap 3y ago
  Just to be clear, this is a typical sail cargo route because of the prevailing / trade winds
shepherdjerred 3y ago
> And then it's at minimum 18 days stale by the time you buy it? You generally don't want to use freshly roasted coffee anyway. It ideally gets some time to de-gas. 18 days, though, is towards the tail end of what you'd want. https://fellowproducts.com/blogs/learn/understanding-degassing-is-fresh-best https://fellowproducts.com/blogs/learn/understanding-degassi...
- OJFord 3y ago
  Sure, but something like mail order 'freshly roasted' within your local country accounts for that and you're good to go; if I come back to a bag that's 18d post-roast from holiday or something I'll definitely taste the difference from the 2-3d at which I'd typically receive it. (Not in a good way.) Paying the surely enormous premium for roasted-in-France and zero-emission-sailboat-delivered coffee in NYC just doesn't make any sense to me.

by OJFord 3y ago

npongratz 3y ago

Confirmed in TFA: > The sailboat will also restock its coffee and cacao supply on its journey through the Caribbean. That supply is then brought back across the sea to France, where the coffee is roasted, and fine chocolates are produced. So, the commodities are taken from the Caribbean region, to France, and back across the Atlantic to NYC.

arwineap 3y ago
Just to be clear, this is a typical sail cargo route because of the prevailing / trade winds

shepherdjerred 3y ago

> And then it's at minimum 18 days stale by the time you buy it? You generally don't want to use freshly roasted coffee anyway. It ideally gets some time to de-gas. 18 days, though, is towards the tail end of what you'd want. https://fellowproducts.com/blogs/learn/understanding-degassing-is-fresh-best https://fellowproducts.com/blogs/learn/understanding-degassi...

OJFord 3y ago
Sure, but something like mail order 'freshly roasted' within your local country accounts for that and you're good to go; if I come back to a bag that's 18d post-roast from holiday or something I'll definitely taste the difference from the 2-3d at which I'd typically receive it. (Not in a good way.) Paying the surely enormous premium for roasted-in-France and zero-emission-sailboat-delivered coffee in NYC just doesn't make any sense to me.