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This could work for luxury goods if the products and the associated marketing reflects it. It has to be on the label - “brought you by a sailboat across the At
by rdtsc 3y ago
This could work for luxury goods if the products and the associated marketing reflects it.
It has to be on the label - “brought you by a sailboat across the Atlantic”.
I could imagine someone paying a large markup for it just like they pay for fancy wine or jewelry. As long as everyone involved in the business understands it and doesn’t drink their own kool-aid, which often happens.
- evomassiny 3y agoThis is their second boat,and they already do exactly that. So far it's been quite successful
- newsclues 3y agoI always thought there was a market for fleets of smaller wind powered ships for car transportation especially with EVs. Plenty of opportunities with taxation to make this viable. But I think we run into the issue of why cargo was centralized in the first place.
- pimlottc 3y agoThey are definitely promoting it, there's a list of retailers [0] on their website for the goods they transport. 0: https://graindesail-overseas.com/search-retailers https://graindesail-overseas.com/search-retailers
- m3047 3y agoHere's an example: "Barrels of Jefferson’s Ocean Aged at Sea® Bourbon travel aboard ships that visit ports all around the globe. The constant motion of the sea churns the whiskey, increasing its interaction with the wood of the barrel." https://jeffersonsbourbon.com/jeffersons-ocean-bourbon/ https://jeffersonsbourbon.com/jeffersons-ocean-bourbon/