Yeah that's the thing isn't it? When people use a search engine, they want to be able to click through to the result and read it, not have to subscribe to some

Yeah that's the thing isn't it? When people use a search engine, they want to be able to click through to the result and read it, not have to subscribe to some paid service to do so. If your business model doesn't let you offer that, then the answer is to accept you're not gonna be able to rank in search engines. That's it. Maybe a search engine for paid content could exist as its own thing, but that would be because people using it would expect they'd have to pay for what they want to read there. The attempts to get both Google hits and paywall content feel like some author trying to make everyone pay them money to borrow their book from a library; completely counter to the point of the institution to begin with.