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There's an inconvenient fact that Google prefers to ignore: -- Frequently, the headline and snippet is all you need. "Inflation still at 3%" is often enough fo
by AlbertCory 3y ago
There's an inconvenient fact that Google prefers to ignore:
-- Frequently, the headline and snippet is all you need. "Inflation still at 3%" is often enough for a lot of readers. An awful lot of them aren't going to follow the link.
Yes, they are trying to preserve a business model that doesn't work, but that doesn't mean they have to provide free services to any and all. If Google just had a link labelled "News on Inflation" the paper would probably be happy.
"You can just use robots.txt if you don't want to be crawled" is a canard. You can just not have a website, too.
- dweymouth 3y agoIf you're a news site and you want Google to have a link like "News on Inflation", then just give your article the title "Unpacking the latest inflation data" and save the actual info for the article itself. A lot of internet publishers have already figured this out and it's why you see titles like "These 3 states have the most affordable homes" that just entice you to click on the link.
- AlbertCory 3y agothe problem is, they also want the headline to entice people to buy the paper. Contradictory desires.