It does because Amazon does this insidious thing there they keep adding new categories of what are, effectively, advertisements and sponsored content. There us

It does because Amazon does this insidious thing there they keep adding new categories of what are, effectively, advertisements and sponsored content. There used to be something like 3-4 checkboxes I turned off on my Alexa Show to disable stuff like that, but they gradually will break out stuff into it's own, separate category that is enabled by default and you have to turn off again. I went through my Show again last month and had to disable more than 20(!) new checkboxes to get it to stop showing me things like "New Prime Shows", "Popular Amazon Buys", "Trending Pop Culture News" and other crud like that. Every few months, a new category enabled by default and a new checkbox to turn off.