They want to be able to control-direct the narratives that people see - where if they can't fully control it, as part of the censorship-suppression-narrative co

They want to be able to control-direct the narratives that people see - where if they can't fully control it, as part of the censorship-suppression-narrative control apparatus Facebook is party to toeing the line for - they will try to get ahead of the wave and inject what they can. If you know you're beginning to lose control then having people use the "wild west" that is more disordered makes it easier to flood to prevent truths from surfacing as easily or in as high of a concentration, being able to add noise vs. people learning to associate with and use more truth-seeking systems - something like Community Notes being a good start for this.