That’s true! Our client is a small practice in pediatrics so we don’t face the same challenges as say, the Mayo Clinic would, in trying to avoid profiling based

That’s true! Our client is a small practice in pediatrics so we don’t face the same challenges as say, the Mayo Clinic would, in trying to avoid profiling based on indirect information. Most people aren’t going to be browsing the Betty Ford clinic for fun. They’re looking for something specific. That’s juicy for analytics. I’m glad I don’t have to deal with that challenge. (Conversion matching quality isn’t a fun challenge either. We’ve landed at “the practice will have to do that themselves to avoid the privacy obstacles”.)