I think it's written that way as an aid readers in understanding the topic of the article. X is a tremendously stupid name and it's not guaranteed that people w

I think it's written that way as an aid readers in understanding the topic of the article. X is a tremendously stupid name and it's not guaranteed that people will immediately be able to identify it as the social-network-formerly-known-as-Twitter, so making the connection to Elon Musk helps people put the name in context.