On the other hand Google provides browser extensions that lets you opt-out from advertising cookies and Google Analytics tracking. These are not vastly popular

On the other hand Google provides browser extensions that lets you opt-out from advertising cookies and Google Analytics tracking. These are not vastly popular though, each at around 100k installs for the Chrome version. https://www.google.com/ads/preferences/html/opt-out.html https://www.google.com/ads/preferences/html/opt-out.html https://tools.google.com/dlpage/gaoptout https://tools.google.com/dlpage/gaoptout