> The acquisition stood to give iRobot a competitive boost against rivals, Jassy said, but regulators blocked the deal “because they worry that we’re going to f

> The acquisition stood to give iRobot a competitive boost against rivals, Jassy said, but regulators blocked the deal “because they worry that we’re going to feature our vacuum cleaner, the Roomba, vs. others, which of course is not our model.” Right. Also, there's no benefit and a bit of worry in Amazon hoovering up floor maps of customer's houses to connect with Alexa audio.