Yikes. This is a really blatant mash of Google+/FB with no mobile presence and an enormous identity crisis. They even basically straight up stole "circles" and

Yikes. This is a really blatant mash of Google+/FB with no mobile presence and an enormous identity crisis. They even basically straight up stole "circles" and even use "Circles" as the bullet icon for the <ul> displaying them under "Feed". The "dropdown popup" on each post looks pixel for pixel identical to G+'s, "Video Party" = Hangout (which would be hard to beat anyway as Hangouts are impressive if you've not used them lately and will soon be 100% plugin free), FB's "What's on your mind" = So.cl's "What is on your mind". Is there anything new or original here at all, except for some bad "text as images" and other MSN/Live/Microsoft account styling cues? Good god, this is just, embarrassing.