Scrolling horizontally is physically painful for my eyes. And today's user interfaces use horizontal scrolling a lot, for some reason UI "designers" think it's

Scrolling horizontally is physically painful for my eyes. And today's user interfaces use horizontal scrolling a lot, for some reason UI "designers" think it's a good idea to go, probably only because it's different than vertical scrolling, and that's the only reason. Unlimited lists are also a bad UX paradigm (they're the main consumer of vertical scrolling). I don't get why people don't think about UX, even if it's their sole job to do so. It's like most web developers are on autopilot, taking what's available and using it without thinking about it. This is also why I don't like this web application trend. I get really depressed when I think about today's user interface designs.