Some reasons why changing beliefs is difficult to do: People are more likely to believe something if it follows intuitive thinking, is familiar or easily retri

Some reasons why changing beliefs is difficult to do: People are more likely to believe something if it follows intuitive thinking, is familiar or easily retrievable from memory [1]. Additionally, while efforts to correct beliefs in misinformation can be successful, the continued influence effect means that misinformation and correct information compete for activation, meaning that even after correction, misinformation may still be recalled [1]. It is important to note that debunking misinformation does not work as effectively at the group level [1]. Therefore, understanding social identity theory and intergroup threat theory may also be useful for correcting beliefs at the group level through an improved understanding of the human desire to align with groups to reduce feelings of insecurity [2]. [1] https://www.nature.com/articles/s44159-021-00006-y https://www.nature.com/articles/s44159-021-00006-y [2] Chapter 7 of this book http://www.philippebourbeau.net/wp-content/uploads/2017/03/Bourbeau_Chapter-1_Security-Dialogue-Disciplines.pdf http://www.philippebourbeau.net/wp-content/uploads/2017/03/B...