I'm guessing that a big attraction is that these events provide motivation. It's like telling an athlete that if they want to exercise, they can do so any time

I'm guessing that a big attraction is that these events provide motivation. It's like telling an athlete that if they want to exercise, they can do so any time on their own. There's no need to go to the olympics to do it there. However, most likely wouldn't mind being used because the benefits go both ways.