Context matters. The point was that it's hard to find someone interested in the Mission and the Marina and the Sunset. There are many immigrants in the Mission.

Context matters. The point was that it's hard to find someone interested in the Mission and the Marina and the Sunset. There are many immigrants in the Mission. Should he not have mentioned it at all? Should he have phrased it differently? Why is no one taking offense to the "hipsters" or "homeless" parts? Those are also terms that are usually viewed negatively, but there are many people who are looking for exactly that in a neighborhood. Immigrants are a plus for many people too.