How about a namesake effect? https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect (Note Steve Jobs used the Osborne effec

How about a namesake effect? https://en.wikipedia.org/wiki/Osborne_effect https://en.wikipedia.org/wiki/Osborne_effect (Note Steve Jobs used the Osborne effect to promote the Mac at the expense of Apple's own Lisa.)