So, it's Facebook meets Pinterest meets Schemer? Looks interesting. I like how they go out of their way to assuage privacy fears on the login page ("Socl does n

So, it's Facebook meets Pinterest meets Schemer? Looks interesting. I like how they go out of their way to assuage privacy fears on the login page ("Socl does not share your searches etc on Facebook"). Also, I hate to be that guy, but it should be "its" in the title.