Songwriting is songwriting. You make it special by making a great song. You make a demo. You can get a song published if it sounds decent and is a great song. P

Songwriting is songwriting. You make it special by making a great song. You make a demo. You can get a song published if it sounds decent and is a great song. Publishers are influenced by the production quality, but they aren't idiots. They can discern a great lyrics, great harmonic shifts, and great melody as separate matters from whether it has a fantastic lead guitar solo or drum part. If all someone can manage is "barebones song writing" without great lyrics, harmonic interest, or melody, they need to either be in a fantastic band or give up.